MILO has achieved one year of plastic neutrality. Together with Nestlé Philippines and its other nutritious brands, it has collected and processed 27,000 of plastic waste since August 2020—the equivalent amount of plastics it had generated and diverted away from landfills and oceans.
As part of the Kasambuhay For The Environment initiative, the country’s favorite powdered chocomalt milk drink committed that for every pack of Milo that consumers consume, it will gather and process an equivalent amount of plastic packaging.
Proud of this project, the brand has helped pilot Nestlé-wide efforts that champion plastic reduction, such as using paper bands to hold its packages together, shifting from plastics to paper bands, and shifting to paper straws for its ready-to-drink products.
Plastic, that has been part of the peoples’ lives, was built-to-last, which means that it is equally hard to recycle and, when left unchecked, can leave a negative impact on the environment.
Milo believes that a healthy and greener planet begins with promoting the right behavior toward waste management via education and is calling upon consumers to contribute to its cause of keeping plastics away from dumpsites and oceans.
“As we continue nourishing kids with nutritious energy and the inspiration to grow with sports, we also recognize our responsibility to the world they live in. We believe in being champions on and off the court and, together with our Nestlé family, are committed to achieving a waste-free future,” said Veronica Cruz, Milo business executive officer and Nestlé Philippines Inc. senior vice president.
“Celebrating one year of plastic neutrality is an important milestone for us but we still believe that we can all do more together for the environment,” she added.
By 2025, the company is committed to make its packaging recyclable or reusable, as well as reduce the use of virgin plastics by one-third.
To help accomplish this, Milo recommends three simple ways for consumers to enjoy its powdered chocomalt milk drink.
First, after enjoying a cup of Milo, collect and clean the plastic waste, such as sachets, wrappers, plastic bags and cling wraps.
Second, bring the plastic waste to collection points nearby, including junk shops, malls, condominiums, and nongovernment organization.
Third, spread awareness to friends, family and fellow champions on how they, too, can contribute to a waste-free future. Help the members of community by sharing information on plastic collection points around the vicinity.
Image courtesy of Milo website